WE'RE TALKING TO THE LIBERALS. WE'RE TALKING TO THE LIBERALS. WE'RE TALKING TO THE LIBERALS.
WE'RE TALKING TO THE LIBERALS. WE'RE TALKING TO THE LIBERALS. WE'RE TALKING TO THE LIBERALS.
WE'RE TALKING TO THE LIBERALS
WE'RE TALKING TO THE LIBERALS
INTRODUCTION
O’17 is a Dry Gin produced entirely in Lebanon.
Our name stands for October 17.
A disruptive day that brought together 2 Lebanese millenials; triggering the creation of O’17.
Their drive and vision was poured into this brand.
From a unique liquid that was born after several rounds of tastings with master distillers, to a minimal yet striking label; O’17 was born.
It is meant to Shake The Norms.
OUR STORY
October 17 stands for the Lebanese Revolution that disrupted all of our lives.
A day where we witnessed the power of passion, self-expression, and personal revolution.
Inspired from it, the O’17 legacy is born.
A brand for the liberals, the courageous, the ones who are not afraid to question conformity.
A brand that created a Revolutionary liquid.
INTRODUCTION
O’17 is a Dry Gin produced entirely in Lebanon.
Our name stands for October 17.
A disruptive day that brought together 2 Lebanese millenials; triggering the creation of O’17.
Their drive and vision was poured into this brand.
From a unique liquid that was born after several rounds of tastings with master distillers, to a minimal yet striking label; O’17 was born.
It is meant to Shake The Norms.
OUR STORY
October 17 stands for the Lebanese Revolution that disrupted all of our lives.
A day where we witnessed the power of passion, self-expression, and personal revolution.
Inspired from it, the O’17 legacy is born.
A brand for the liberals, the courageous, the ones who are not afraid to question conformity.
A brand that created a Revolutionary liquid.
OUR TARGET
OUR TARGET
OUR TARGET
We want to reflect a generation that is
constantly seeking progress, that dives into
interesting and fulfilling information
and stories.
A generation that doesn’t accept failure,
injustice or conformity.
To the confident, self-expressive, optimistic,
curious, and receptive to new ideas and ways
of living.
They’re living in the age of the Revolution of
Information.
